dom tunon DIVE BAR TOUR
BUD LIGHT - WIEDEN + KENNEDY
I helped create Dive Bar Tour, a cross-platform campaign across TV, digital, and experiential, for Bud Light.
Instead of sold out stadiums, Lady Gaga took a more intimate approach to connect with fans by performing her new album ‘Joanne’ in dive bars around the country. The Facebook Live streamed concert was the first time fans got to hear her new music. The shows in Nashville, New York and Los Angeles became the biggest branded most Facebook live event ever.
LA Weekly called it "bonkers" to watch "one of the world's biggest superstars in a room with just 300 people".
Producer: Dom Tunon
Creative Director: Gary Van Dzura
