McMEME MACHINE


MCDONALD’S - WIEDEN + KENNEDY

I helped build an in-house creative studio that pitched and produced daily, "always on" content for McDonald's TikTok, Instagram and Twitter.
I co-managed a social-first studio of writers, videographers, editors, on-camera talent, producers, and strategists.
We created a content calendar that reinvented the brand from one that just posted new menu offers, to becoming one of the funnest, most talked-about brands on social.