dom tunon HE HAS ARRIVED
NIKE BASKETBALL - NBA FINALS REACTIVE
To celebrate Victor Wembanyama reaching the NBA Finals, I helped create a real life moment engineered to go viral on social
As soon as the Spurs won the Western Conference Finals, we set off a lightshow on San Antonio’s Tower Of the Americas, turning the structure into a UFO, in homage to the city’s supernatural hooper. We then lauched a fleet of drones put on a show revealing Victor’s alien head logo.
The IRL experience became a much-loved addition to San Antonio’s victory celebrations.
The video blew up on social, generating millions of views, impressions and positive sentiment across channels.